10 October 2006

Freewriting 3

On Jib-Jab’s "This Land"

Jib-Jab’s “This Land” is a popular internet video that was released before the 2004 Presidential Election, during the campaigns of George W. Bush and John Kerry. It cracks witty jokes on each of the presidential hopefuls throughout a song parodying Woody Guthrie’s “This Land is Our Land.” As far as literary genres go, this piece would most likely be placed in the literary genre of theatre or satire and in the sub-genre of comedy. Another literary genre that would be arguably more fitting would be a political cartoon, something found in a periodical like The New Yorker, or Time.

"This Land" would also fall into a few different visual genres, as well. It could be considered an animated short film or also as a music video. It is a sort of anti-propaganda political satire as well, reminiscent of television programs like Trey Parker and Matt Stone’s South Park or Seth McFarlane’s American Dad. It picks out specific widely known qualities to bash on each of the two candidates, but does not take the side of either one of the presidential hopefuls. I would describe it as a “political cartoon in motion,” a combination of literary and visual genres, and like South Park, knocks everyone, taking no prisoners.

This piece, unlike most of the other available selections found on the Introduction to New Media weblog (Basho’s Frogger, Bembo’s Zoo, etc.), is a non-interactive video clip. It was a short film, probably composed using Macromedia’s Flash or some other type of computer animation software. These types of videos are becoming amazingly popular, despite their mild crudity, because of their ease of production. They can be very easily distributed as data via e-mail, instant messaging software, online communities, and various other vessels.

One of the many great things about this short is that it was very well-produced by insightful creators. It was a collaberation of many different people. There is probably someone at Jib-Jab to do the voice imitations, someone to write the song parody, and of course the animators. This is one of Jib-Jab’s most popular videos which eventually gave way to sequels called “Second Term” and “2-0-5,” both of which feature songs which are also parodies to other old American folk songs.

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